SERVICES

Our goal is to support companies in defining a strategy and a path of sustainable development


Brand and company strategy

A clear definition of a company’s general business aim – so-called Business Ambition – is achieved by analysing the different variables involved: the company’s brand, the category in which it is competing, its main competitors, the target addressed and the traits of the distribution channels.

It is essential for a company to define its business model and to establish a positioning that is credible, relevant and, if necessary, able to set it apart.

Valoriamo supports its partners:

  • In developing positioning strategies and establishing the most important touchpoints for the brand
  • In identifying opportunities, actions and new touchpoints to make the brand become effective
  • In creating guidelines and application rules for the brand and for its forms of expression

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«Go To Market» Model: Omnichannelling and Internationalisation

The model designed by a company to market its products and services is an important part of its business strategy. The approach chosen to reach customers and, in general, all stakeholders influences the company’s sales operations and business success.

Companies that depend too much on a single market or are limited to just one sales channel are exposed to high risks and lose interesting opportunities of growth and development in sales.

Within the specific context of a product, market or commercial strategy, Valoriamo helps its customers to design and implement a solid multi-channel strategy and an effective development programme for new markets/countries..

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Digital Strategy

E-business has greatly evolved over the past years, and companies have become increasingly aware of what works and what doesn’t.

New technologies have fostered new business models, including cooperation models typical of sharing economy.

Nonetheless, many companies continue to underestimate the importance of having an effective digital strategy, just as many managers and entrepreneurs are slow in shifting their attention from traditional, physical goods to digital ones.

This is a complex issue which goes well beyond simply having a website. Digital strategy has an impact on key company processes and dynamics, for example: better and more integrated management of customers and of their satisfaction, greater availability of information and the generation of value.  

What needs to be done therefore is to bridge the company’s digital gap, since its competitiveness and vitality on the market depends on this.

Valoriamo is able to support its Customers throughout this difficult generational changeover.

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The best team

When assessing a project, the validity of the Team is of key importance.

The success factors when launching a product or a service depend on:

  • The proposal’s actual level of innovation and usefulness;
  • The potential market on which the product/service could be placed;
  • The presence of a Team capable of implementing the project.

To work to the best of their abilities, individuals do not only need technical skills but they also need to set intelligence and collective leadership in motion.

This is why it is essential to tackle corporate culture and break away from the preconception that to better control and manage their business, entrepreneurs must steer information towards themselves or that meetings for the exchange of information are a useless waste of time.

Depending on the context, some will need to build mutual trust and knowledge, others will need to learn how to turn strategy into concrete actions, while others still will need to understand how to turn conflicts into constructive dialogue in order to break out of deadlock situations and find renewed energy.

It is by listening to needs that a new path can be forged and a team can be created that promotes awareness and motivation.  
Drawing on the managerial experience of our consultants, we provide each single project with our skilled experience in the improvement of industrial activities, in business strategies and in finance and management control, working alongside entrepreneurs to help them assess, recruit and create their own team.

For talented staff – be it to support them when facing a particularly demanding challenge or when taking on a new position in a very short time, or to help them address an awkward aspect of their behaviour or a temporary impasse – Valoriamo offers Coaching. Coaching is the most powerful tool that companies can use to trigger change in single employees and across the entire organisation. 

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Finance and control

The cycle for improving corporate processes is based on:

  • Analysis of the current situation
  • Definition of the new objectives
  • Their control.

KPIs (Key Performance Indicators) are identified by transforming the corporate processes into numbers. KPIs keep sales, fixed costs, investments and working capital under control.

The liquidity plan is the summary of all the economic and financial results of company management and it is at the basis of the sustainability of the business plan which translates the corporate strategies into numbers. It shows us the financial resources generated or absorbed:

By the operating activities through

  • EBITDA (Earnings before interest, taxes, depreciation and amortisation)
  • Changes in working capital
  • Receivables and payables
  • Inventory value
  • By the financial activities through
  • Capital
  • Bank debt
  • Obligations

By the investment activities in both tangible (for example Plants) and intangible assets (for example trademarks and patents)

Valoriamo provides a planning schedule to achieve monthly liquidity forecasts and so knowingly address the company’s financial needs in time.

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Lean Six Sigma and Performance improvements 

Being lean is essential for the success of a company. Simplifying production and decision-making processes always proves to be a winning choice in the medium and long term compared to overwhelming approaches where bureaucratic aspects prevail over practical ones.
Using tools such as Lean Manufacturing as well as clear and well-defined improvement systems such as Six Sigma is therefore paramount to a company.
Whatever its size. The techniques connected to these tools are made available and explained to the smallest detail. Perfect results do not exist, but achieving the best possible ones can be done with detailed knowledge of the Lean Six Sigma.
Value Stream Analysis is at the basis of our activities to improve industrial performances. 
It allows us to identify the weak points of the current industrial model (Current state) and to build the new one being aimed for (Future state). 
Both material flows (with changes to the existing layout where necessary and if consistent with costs) and information flows (definition of new standards to be aimed for and of indicators measuring their performance, KPIs – Key Performance Indicators) 
The resulting Improvement Plan will have a clear guideline that must be followed, and not a mere list of actions more or less related to each other.
Valoriamo supports entrepreneurs and their staff during this difficult growth path, relying on professionals who embrace Lean Six Sigma as their core belief.

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Organisation of work

Human resources must be used effectively and must be well-organised.

It is our job to identify the duties and tasks that each operating unit must perform, to define the relations between each single organisational unit and to establish both responsibilities and powers.

A company flourishes through the relations it holds with the various organisational structures, whether hierarchical (featuring an authority figure), functional (characterised by individual skills or specialisations) or ancillary (usually relating to services).

To build a sound organisation, therefore, internal relations need to be well set out.

Absolute reference organisations do not exist. They simply need to be the right one for the company that is being analysed.

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Internationalisation

Obviously, although not all companies are able to embark on an internationalisation process, it is a given fact that many companies can do so through a realistic analysis of their business potential.

Every internationalisation project entails an in-depth study of the relations held by the company with its customers and suppliers, the development of a fully sustainable business plan, and the study of all existing constraints (including cultural constraints) in the country where the commercial or industrial project will be implemented.

Internationalisation, in fact, is not synonymous with exporting.

Exporting has a purely commercial nature where integration in the local social fabric is practically inexistent. In an internationalisation project, instead, it is essential. 

Internationalisation is a process that can have a positive impact on the company without creating a gap between the old industrial or commercial approach and the new one.

All-round internationalisation leads to actions for both commercial (new market studies, global accounts, brand recognition) and industrial (footprint production, production flow optimisation) strategies.

It also gives rise to new procurement choices, not only involving the selection of more competitive suppliers but also the opportunity to belong to global supply platforms.

Lastly, internationalisation also entails a careful financial analysis to determine sound, optimal solutions also by choosing new interlocutors, whether private equity or shareholders/local partners.

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Coaching, the unknown

Coaching is the most powerful tool available to organizations to activate change in individual employees, working groups, and the entire structure; a tool able to enhance the efficacy of managers and professionals in a world becoming every day more complex, more rapidly evolving, and more in need of strong collaborative qualities.


What do we mean with Coaching?

We mean a relationship where coachees are helped to modify behaviors and attitudes they adopt to reach their objectives so that they will reinforce the effective ones, remove those that are obstacles, and accelerate acquisition of competencies that are considered important for their professional development. 

How does a Coaching journey happen?

It is a relatively short journey made in three distinct stages: at first the coach helps the coachee to become aware of his automatic behaviors, the thoughts that drive them, and the emotions that inspire them; afterwards the coach guides him to identify and to experiment with alternative and more effective behaviors; finally the coach helps him to consolidate the new behaviors into lasting  habits.


What personal resources are mobilized by the coach?

The efficacy of Coaching comes from the fact that it mobilizes all the inner resources of the coachee: thoughts, in order to acquire awareness of his behavioral mechanisms; emotional strengths, to recognize his own feelings and learn to master them without negating them; the will, to put into effect change and to sustain it over time; values, to recognize the deep meaning that changes will have not only for himself but also for others.    


Whom is Coaching useful for?

To a valuable employee executive, manager, professional: to develop specific potentials.

To a valuable employee: to improve behavioral weaknesses.

To a valuable employee: to prepare him for positions of higher responsibility.

And to a team of people who must face together a challenge that requires motivation, collaboration, and the ability to valorize the diversity of individuals. 

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